SEO marketing, also known as Search Engine Optimization marketing, is a strategic approach to improve a website's visibility and organic search rankings on search engine result pages (SERPs). It involves optimizing various factors on a website, including content, keywords, site structure, backlinks, and user experience, to attract more organic traffic from search engines like Google, Bing, and Yahoo. The goal of SEO marketing is to increase the website's visibility and rank higher in search engine results, which in turn drives targeted traffic to the site. Businesses can enhance their online presence and reach a wider audience by employing various SEO techniques such as keyword research, on-page optimization, technical SEO, and link building.