Data privacy regulations are rapidly reshaping the way companies monitor, manage, and even define the data they collect and store. Prior to new privacy regulations put in place by the European Union and the state of California, the data lifecycle focused solely on collection and dissemination. This meant that the enterprise would collect as much information as possible then store it in a way that maximized accessibility, particularly with the rise of mobile. Cybersecurity, when it was discussed, focused on establishing defensive perimeters to mitigate external threats.