Make it easy to find things on your website and put a lot of thought into your organization. Think about your content and how it should be organized on your ecommerce development. This is just as important as what your pages look like. Make sure that there is minimal clicking for the visitors. The fewer clicks there are for your visitors to get to the information you are offering is best. The more you force them to click around on the site the more likely they are going to leave your site.