CRM isn’t just meant for sales. It is an effective solution to optimize and enhance customer journeys. But how are CRM systems integral to marketing? Read on to know more! Since CRM focuses on making sense of customer data, it helps marketers create and offer value to their customers. You get to nurture your buyers to be sales-ready and steer the interested prospects in the right direction. A Guide to CRM platform is paramount for managing customer relationships that drive revenue and profitability. As modern marketers, it’s imperative to build robust customer relationships. Let’s drill down into the details-