Search Engine Optimization, abbreviated as SEO has multifarious benefits. It is a known fact that with comprehensive SEO services, an online business can improve their organic ranks and attract more web traffic. Local SEO is an essential part of your SEO strategy, especially if you’re a smaller to mid-sized company that relies on the business of local customers. There are many different strategies that you can implement, from optimizing your content using keywords to submitting your NAP to various local directories.