Podcasts aren’t a fad anymore. Brands are launching their podcasts focused on solving prospects’ problems. But how does advocacy marketing for podcasts marketing boost podcast reach? In the early 1980s, podcasts were famously known as ‘audio blogs’. That’s when podcasts gained popularity amongst the millennials and Gen Z. Podcast listeners have grown exponentially since 2004. Podcasts are an educational tool to learn directly from experts. Let’s dig into steps of understanding podcasting and see how can you reach millions with advocacy marketing-