Besides, if the site has been removed from Google’s index, it indicates a drop in revenue. Furthermore, these losses incurred can cause a business to lay off its employees. As it is a manipulative tactic, its position in the SERP won’t be for long and will experience a drop in ranking within no time. Not only that, it must be remembered that Search Engine Optimization is conducted to improve the user experience more than anything. As it is directed towards search engines, this fact is neglected and hence, the conversion rate will instantly be reduced.