Back in the early 90’s, when the new concept of ‘E-businesses’ took off, there was no looking back for the entrepreneurs. Since then, in the past thirty years, right along with the technology, E-business too has evolved drastically. The primary advantage of E-commerce is that business owners can reach more target consumers than they could in brick-mortar set-up and beyond the geographical barriers. By spending much less money and in just less time, entrepreneurs can reach a wide array of customers. Today, even a small business based out of Portugal can launch and experience the desired results in lead generation in digital marketing campaigns across the USA, that too, on a meager budget.