Staying competitive in the evolving e-commerce landscape requires avoiding costly SEO mistakes. In 2025, neglecting mobile-first optimization remains a top issue, as Google prioritizes mobile-friendly sites. Overloading pages with irrelevant keywords can also harm rankings; instead, focus on natural keyword integration. Thin content, often overlooked, fails to engage users or satisfy search intent. Ignoring structured data can prevent your products from appearing in rich snippets, impacting visibility. Lastly, weak internal linking hampers site navigation and authority distribution. To thrive, address these pitfalls by prioritizing user experience, high-quality content, and technical optimization for long-term SEO success.