From the resurgence of the Old Spice Guy to the dynamic world of digital out-of-home advertising, creativity is reclaiming its role in campaign success
The “Old Spice Guy” has stood as a behemoth in creative advertising over the last 15 years. After being introduced as maybe one of the most absurd commercial executions back in 2010, the Man-Your-Man-Could-Smell-Like campaign went on to deliver several derivative elements including YouTube videos answering fan inquiries to subsequent campaign iterations.