Customer Loyalty in the cookieless age of NFTs

The proliferation of Non-Fungible Tokens or NFTs is generating hot debate and confusion. The article highlights how NFTs help drive brand engagement and customer retention? We’re seeing people spending hundreds of thousands of dollars on a digital piece of art, and brands like Dolce & Gabbana, Reebok and Gucci making headlines with their NFT investments. The proliferation of Non-Fungible Tokens or NFTs are generating hot debate, but also confusion. Which begs the question, how do NFTs help drive brand engagement and customer loyalty in cookieless NFTs?