His campaign from the beginning was voter-centric. He remained engaged via Twitter by embracing immediacy, transparency, and risk. Dominating the social media sphere, Trump normalized the use of these mediums to both build his campaign up and tear others down. As early as last summer, when the candidate pool was beginning to dwindle down, former Secretary Clinton and former Governor Jeb Bush got into a sort of Twitter War over student debt. Secretary Clinton had tweeted a graphic about how many students were in debt; Governor Bush’s camp changed the graphic to reflect his view on the subject and it escalated to the point where both sides looked petty. But, this tearing down of presidential candidates over social media by their opponents was a constant throughout the entire election process.