Offer discounts and promotional offers - In today’s competitive times, many gym owners struggle to find members. Most of the gyms offer promotional discounts and offers from time to time to gain more clients. Some fitness clubs have referral programs while a few others offer incentive to the members. You already know that digital marketing fitness for your gym is important and you cannot ignore it. Invest in the right marketing strategy using a combination of online platforms and channels to build a loyal membership and generate revenue.