Microsoft has always been very proactive in creating security for its users. The people behind the product stated that whatever we share with the AI is private, but they still need to clarify the details used in certain areas. Although the conversations are secure, ChatGPT reserves all rights to store them. So it is advisable not to use sensitive information on ChatGpt. Digital Marketing Companies can create a policy and instruct employees to follow it accordingly. It will encourage employees’ creativity and not be entirely dependent on it.