Magento 2 GTM Extension helps you integrate your Magento store with Google Tag Manager (GTM). This extension allows you to add and manage website tags without coding. Using GTM, you can easily manage your marketing and analytics tags. With the help of Magento 2 GTM Extension, you can easily add tracking codes like Google Analytics, Facebook Pixel, AdWords, etc. This keeps your data more accurate and makes your marketing campaigns more effective.