The SWOT analysis is becoming increasingly common in business today, but do you know it can be used to analyze websites too? Originally used to identify the key factors of a business’s value chain, this tool can now be used to analyze how effective your website is.

Doing research is an important aspect of developing a digital strategy. We can learn a lot about a company in a short period of time. We can gain useful information via stakeholder interviews, evaluations, and analyses. However, this isn't enough.

An evaluation process can yield a huge volume of data. We can better organize our research by using a website SWOT analysis.