How to Determine the Right CDP for Companies

You know a customer data platform (CDP) can help but with all the options available, how do you determine which one is right for your company? It’s time to get a better handle on your customer data and create that 360-degree view of the customer that will help you improve experiences across the customer lifecycle. You know a customer data platform (CDP) can help but with all the options available, How to determine the right CDP for Companies?