Produce Unique and Valuable Content – don’t know how many times I can say it, but CONTENT IS KING. You want to become the go-to guru for clients and potential clients, so give them worthwhile information that they can use. Optimize Your Content – This one has also come up time and again. You may have great content, but you need to make sure they can read it regardless if it’s on a desktop, iPad or mobile device. Update your website and remove low quality content. Take advantage of Social Media – Post your blog to your website, your company Facebook Page, Twitter Account, LinkedIn, Instagram … wherever you can. Blanket the web with your content and it will help raise your rank.