In today's hyperconnected world, businesses are constantly seeking innovative ways to gain a competitive edge. One powerful tool in their arsenal is location data, which has transformed the landscape of competitive intelligence. By leveraging this data, companies can gain invaluable insights into their competitors' strategies. Understanding where competitors operate geographically provides a window into their target markets and customer demographics. Analyzing foot traffic patterns or customer presence in specific locations helps in deciphering market demand and consumer behavior, allowing businesses to tailor their offerings effectively.