Martech Interview with Jon Perera on Sales Enablement

Jon Perera, CMO at Highspot, talks about sales enablement in an Martech interview on sales enablement, alignment between sales and marketing, the future of martech, and the need for marketers to double down on customer satisfaction. The more you walk a mile in sellers’ shoes and know what it’s like to be on the frontlines, the better. As more companies begin to adopt sales enablement, the reality is most. Companies everywhere are recognizing that sales enablement is critical to consistent revenue growth, through economic upturns and downturns.