Importance of Data Fidelity in Driving Ad Strategy

The Role of Data Fidelity in Modern Media Management - In the increasingly complex and ever-evolving world of performance marketing, advertisers rely on clean, accurate, and comprehensive data to evaluate and improve campaign performance. Trusting performance data and the way it’s managed is described as “Data Fidelity.” Data fidelity in Ad strategy is essential for agencies and brands to gain insight into what isn’t working in their advertising campaigns, ultimately leading to operational efficiency, and better utilized budgets.