Like tip 2, this is all about planning ahead and getting extra footage to make more branded video content. Micro-content refers to videos that are short and can stand alone on social media. They might be 30 seconds, 1 minute or 2 minutes. A basic example could be a seasonal greeting like a Christmas wish or an update like thanking the customers for their support during COVID-19. There are so many variations. You could post a video that explains how to use a product or post a few Q&A’s with one of your experts. Social media content is essential, so be sure to plan for that.