Reaching out to your ideal audience may not be an easy task. Hence, before planning out any marketing for gym campaign, you need to identify your target audience and plan your strategies according to that. Make sure that you identify your business goals before you plan any marketing strategy. You may want to increase brand awareness, increase your members, or just make your existing members stick to your gym only. No matter what your goal may be, make sure that you plan all the marketing activities before executing.