Martech Interview with Ian Dix on Demand Generation

Content marketing and demand generation marketing are two different entities for most businesses. They need a new type of demand generation that relies entirely on buyer intent. In an Martech Interview on Demand Generation your ABM platform data might tell you what account is interested, but not specifically who is interested. Is it one person doing a lot of research? A lot of folks? Prior to our solution, you never knew, and your job was to guess at the job titles in that company and try to market to them directly.