Many start-ups fail to grab the attention of their customers or audiences initially. They couldn't choose the right strategies that could help gain recognition. However, in these situations, it is better to take a step ahead like Brian Ladin. Before he began his firm, he served at multiple companies. During that phase, he built professional relationships with the clients. And after kickstarting his start-up, he went back to the clients that he had known earlier. In the beginning, these clients helped his start-up get business deals. Later on, by working on several projects, the company eventually gained experience and received better recognition.