PepsiCo Martech Leader Unveils Marketing strategies

Jerome Tillotson highlights on PepsiCo Marketing strategies & three game-changing technologies that brands need to invest in and bring together. According to a new eConsultancy report, in partnership with Cheetah Digital, entitled 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty, consumers are rewarding brands that make personalisation a priority. To remain competitive in today’s signal-saturated world, marketers need to deliver relevant, personalised content throughout the customer journey. More than half of the respondents said they would trade personal and preference data to feel part of a brand’s community.