You don't have to market on the Internet with generic keywords if your business offers only services in a specific area. An experienced search engine optimization company can suggest the best phrases and geographic modifiers to get you the most traffic. The keyphrase "realty agent" might bring in lots of traffic. However, if the searcher is in California and you are in Georgia, it won't be helpful. Your search engine optimization company should target “Atlanta realtor” to get real leads.