5 Questions to Ask if your Website Traffic is Declining

Steve Ohanians highlights the five questions to ask if your website traffic is declining or if you notice a change in your website’s metrics and take a proactive approach to website management. But what if you notice a swift decline in traffic to your website? They look to your website for a take on your brand, insights about your products and services, and how to take the next steps. Decreased website traffic and higher bounce rates put marketers in crisis mode. If fewer visitors are making it to your website, here are five questions to help identify the problems.