Within the web industry, the goal is and always will be, to make the user happy. We achieve this in a number of ways like a speedy page load, a lag-free experience, simple usability, and so on. A new practice has begun taking hold more than ever within the web community now and that’s Contextual Web Design. Coined in 2008, around the same time as Responsive Web Design, it is the practice of understanding the situation and environment (i.e. the context) around the user using your product.