eCommerce is booming. In 2017, global online retail sales reached a high of $2.3 trillion, a staggering 25% increase on the previous year (via eMarketer). B2B eCommerce now makes up an even more sizeable share of the entire eCommerce global market, estimated at $7.7 trillion in 2017.
It doesn’t matter whether you are a small business or enterprise, in products or services, physical or digital, in B2C or B2B. If you haven’t set up your eCommerce solution, or optimized your existing one, then you’re missing out on a slice of the action. Let’s dive on into some of the best benefits of eCommerce.