• Online transactions make it easier for consumers to traverse International boundaries to purchase authentic, traditional liquor brands. This has a huge impact on international trade for the entire country on both a small and a large scale.
• The consumer from their side finds buying liquor from an online store a very convenient option. The purchase is delivered to the doorstep and can be bought within short notice. Different brands and categories can be browsed systematically from online stores, and the customer enjoys various discounts and rewards on each purchase.