There is no actual right response, but to find out which is best for your website according to eCommerce web design Toronto rules you can sketch from the concept of marketing techniques for help. A marketing concept is known in the marketing industry as “AIDA” says that any form of marketing must take clients through four levels before they will be motivated to buy. These levels are: getting the prospective client’s attention, generating some interest, getting them to desire your items, and lastly getting them to take action of buying.