Is 2023 as scary as they say for online advertising? Find out what to expect in the new year and how to prepare your strategy for the changes to come.
Budgets slashed, machines taking over, and the cookie apocalypse upon us. While it might sound like the plot of a horror movie, these are all things that have been said about the world of online advertising in 2023.

While there is some truth to these claims, things are not as dire as they seem at first glance if we look at them from a different perspective and recognize the opportunities that come with the territory.
And since being prepared is half the battle, let’s see how we can tackle the three main PPC challenges that this year will bring.