THE GOAL - The primary goal of this challenge is to raise awareness. We don’t actually expect people to make it 1 month without complaining. We are all humans and complaining is in our DNA. The psychological principle of “Frequency Illusion” states that you see more of what you focus on. In other words, if I tell you to focus on red cars, you will see more red cars. It’s not because more red cars are on the road, it’s because your mind is looking for red cars.