As a result of this rapid increase in smartphone usage, business owners have shifted their focus to mobile marketing initiatives. Your mobile conversion rate, without a doubt, has a big impact on your sales and how customers perceive your company.

Increasing this number is one of the most effective ways to rapidly develop your business, especially when you consider that mobile devices account for almost half of all organic traffic.

Since user behaviour has evolved, mobile application conversion tactics for product and marketing concepts differ from websites. That is one of the main reasons you should use the various ways for both platforms.