With a liquor shop near me, one gets the advantage of selling things for which they will not need to promote since the product producers will do so for them. So rather than spending thousands of dollars on advertisements each year, you may use your store’s existing multi-million dollar advertising budget to attract consumers. All you have to do now is let people know you exist, where you will be, and which brands you sell. Depending on your state’s restrictions, you may be able to do this via a website or a social media presence. You also have the advantage of carrying competitor brands.
If someone chooses Jack Daniels, Johnnie Walker, or Jameson, it’s not your concern. All of these are whiskey brands, and a few more are available. You may let each brand handle its promotion and market share while generating profit from them all.