In a digitally transforming world, retail businesses need to be adept with modern technologies of customer engagement. So, how can we embrace the change? What does a customer want? Businesses that answer this question can mark out the best retail customer engagement strategies. Customers interact with brands on various channels such as social media, IM platforms, videos, or even websites. They expect quick responses and personalized service. The variety of channels has made the process of interaction and engagement tedious.