Influencer marketing is a type of marketing in which businesses partner with influential people to promote their products or services. By leveraging the influence of an influential person or brand, businesses can reach a wider audience and increase their visibility. Influencers are typically paid for their services, but there are also many cases where they do it voluntarily. Influencers have the power to influence their followers’ opinions and decisions, which can lead to more sales or increased purchases of products and services. To learn more about influencer marketing, visit Influencity.