Have you ever been involved with a flop marketing campaign that was a huge letdown for everyone involved? Well, probably every product line can say they experienced that at least once. However, due to advances in technology, this is now extremely uncommon. Brand activation companies use a variety of strategies to get people interested in their products. Brand activation marketing is a relatively recent method of doing this. If you try this new marketing method, you should partner with a pro marketing company like PurpleGlo to avoid experimental mishaps.