In an era of YouTube, Livestreams, Instagram, Facebook, Whatsapp, webinars, and LinkedIn, it is clear that video marketing is significant on social media. Content marketers have identified several advantages of video promotion in their social marketing strategy. Video marketing can give an important lead for boosting customer engagement. Video marketing is a strategy to reach the targeted audience and promote a service, brand, or product using video content. What could be the best benefits of using video marketing on social media in 2022?