Video is a great way to get a lot of informationacross in a short amount of time in a way that is both absorbable as well as palatable.
That means it’s very shareable, and social media is where most of the content is shared. After watching branded social media videos, 64% of consumers consider making a purchase. In addition, social video generates 12 times more shares as text and images combined.
This level of sharing results in a massive amount of exposure to a specific audience. On mobile, the video takes precedence over all else. If you’ve ever tried reading an article or webpage on a mobile device or smartphone, you know how difficult it can be.