In the ever-evolving landscape of online marketing, two popular strategies stand out: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Both approaches aim to increase website visibility, drive traffic, and ultimately generate leads or sales. However, they differ significantly in their execution, cost structure, and long-term impact.

In this article, we will explore the key differences between SEO and PPC, highlighting their unique characteristics, benefits, and best use cases. By the end, you will have a clear understanding of how these strategies can help your business succeed in the competitive digital realm.