Are you thinking about influencer marketing? Fantastic choice! But wait, before you launch those campaigns, let's talk about the compass that guides your journey: measuring performance. Here are some top metrics you should start measuring on influencer marketing platform: Engagement Metrics, Reach and Impressions, Conversion Tracking: Connecting the Dots, Audience Demographics, and Content Performance. Influencity offers a suite of services designed to elevate your brand's impact.