Most of the traditional marketing methods go in vain because it aims to target a mass audience rather than people who might be actually interested in avail of your products and services. For example ads through television or newspaper are not that effective because they might be targeting a huge audience but not the actual people who might be interested. With the use of Internet marketing, you can target a specific group of people without such huge efforts. This does not only increase customers but would help you to build a brand in specific regions.