Business-to-Business (B2B) applications must walk that fine line between self-service convenience and full feature functionality, without which they will only result in sunk costs. Recent McKinsey research on decision-makers’ behaviour globally across industries since the crisis began reveals that the big digital shift is here to stay. McKinsey Covid19 B2B Sales reports find that Indian companies in France, Spain, the UK, and Brazil have responded by changing B2B sales models. They now believe that companies “forced” to adopt digital in reaction to the widespread shutdowns in the early stages of COVID-19 to a growing conviction that digital is the way to go.


Keyword :-  B2B Apps Feature Powerful Psychological Drivers