Today’s popular belief is that social media platforms have supplanted the necessity for a traditional website, but this is simply not true. However, there’s been a shift toward online interactions in recent years, with social networking sites, mobile devices, and apps dominating the charts.As a result of these changes, people’s ability to buy, talk and discover information on the internet has vastly enhanced. To stay in front of their customers, businesses of all shapes and sizes have to modify their online presence, i.e. top position on Google.