If nothing else, the Covid 19 pandemic brought home the critical need to be connected to the business, and that the business be up and running in the first place. Organizations are finding out that without data, their operations will be badly hamstrung, and no real value can be added to the business. Ergo: Disaster Recovery! Planning for contingencies like disaster and recovery thereof mitigate the effects of downtime of business operations; but, without Business Continuity, planning for recovery from disasters is only half the story. With organizations large and small increasingly dependent on digital connectivity and data access, it is critical for businesses to focus their management practices on business continuity strategies.