Digital marketing guide is indispensable for businesses of every shape and size. But how do you start implementing it to enhance the customer experience for your business? Marketing is mostly about interacting with your audience at the perfect time and place. Marketing, in general, is the process of discovering and addressing client demands. This is critical in the business setting since strong marketing activities can generate inbound leads and attract a huge customer base. Today, that means meeting people where they already spend most of their time i.e. on the internet.